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Blogging is an important part of a company’s marketing plan, frequently updating your blog keeps you on your client’s radar and shows potential clients that you know what you’re talking about. However it can feel daunting, especially if you are not natural born writer. Often a ‘non writer’ either puts pen to paper (or finger to keyboard) and draws a blank… or they find once they start they just can’t stop, making it impossible to keep on topic and of a readable length. Blogging isn’t about writing a novel, it’s about a snappy, effective piece of writing which keeps readers interested, while also getting your message across in one smooth, effortless piece. So if you are new to blogging, or want to give it a go but just don’t quite know if you can do it, here are our 7 top tips for writing a brilliant blog!

Use a clear title

Sure you want something to grab your readers attention but we aren’t talking red top paper headlines or click bait here! Keep your title catchy, interesting and not too wordy. Use words that define clearly what they can expect to read when they click on your blog link. It is also good to consider the keywords within your title so people looking for the information you provide can easily find it.

Note down what you want to say

It’s easy to feel so desperate to get started (or finished!) that you forget the point you were trying to make in the first place, making notes will keep you on track and prevent you from waffling. Make bullet points if need be, cross each bullet point off the list as you cover it in your blog and aim to write no more than a couple of sentences which are related to each point. If you get too wordy you risk people being put off by a huge wall of text, so keep it informative and stick to the subject. If you feel yourself going off on a tangent about other subjects, you can just bank these as future blog topics, you don’t need to say everything in one go!

Hook people in with an opening paragraph

You want to open up your blog with a paragraph which clearly defines what the reader can expect to find within your blog piece. This is your chance to engage the reader and keep them interested to read on further. Some people like to keep readers guessing to keep them reading on further and further, but this tactic devalues your message and usually only works for so long, and often people will either stop reading your blogs, or will scroll past the beginning parts to get to the main point.

Make it readable and skimmable

So you’ve written your intro paragraph, now make sure you keep the rest of your text skimmable. Avoid using lots of big industry words or technical jargon that readers outside of your industry won’t understand. Do not use acronyms, always assume your reader is not familiar with them. Additionally, most are increasingly pushed for time, so writing something punchy that they can skim read, will encourage them to come back for more.

Use lists

Lists are fine, this can be an especially useful option if you aren’t yet fully confident in writing a long piece of text that’s skimmable and it can make the whole idea of blogging far less daunting. It’s also often easier to engage readers who are pushed for time and lists offer great information in a punchy, broken down format.

Ask for action

It can be hard to find a way to end your blog but asking for action is a great way to summarise and move your reader to act upon whatever it is you’ve been writing about. Add links to helpful websites and other blogs you’ve written which have relevant info to encourage your reader while they are at their most inspired. Invite them to act, what would you like the reader to do? Book a discovery call, perhaps?

Edit and proofread

Once you feel you’ve nailed the detail and covered everything, take time to go through your piece to check it. Have you added some good keywords to ensure your blog gets found by people? Is your title catchy and true to subject? Take the time to read over your piece a few times, especially after you’ve made your changes, to ensure it reads smoothly and that all spelling and grammar are in place. I recommend stepping away from it for an hour or more so you come back to it with fresh eyes. Once you are happy with it you can add in your bold or italics, and play around with the formatting and text. Finally, remember to look at a preview of your blog before publishing it, make sure it looks the way you want it too, check links are working and make sure any images you are using are all sized and placed correctly.

So there you have it! Writing a blog isn’t for everyone but, it’s not something to be scared of either. By following these tips and putting yourself ‘out there’ you might well be surprised to find you have an inner writer you never knew about! Still not convinced blogging is for you? Schedule a call to see how we can help.

Tools to help you

To help with content ideas and to see what people are searching for, just type in keywords on the search bar in answerthepublic and you’ll get endless lists of ideas to inspire you in a brainstorm format.

Here I have typed in “how do I write a blog post”. If you look at at each section, there are some great ideas for future posts.

  • how to write a blog post for SEO
  • how to write a blog post quickly
  • how to write a blog post for beginners
  • how to write a blog post every day
  • what should I write a blog post about

… to name a few.

This website lets you select a topic category and then suggests a blog title idea, which should inspire you to write.

To find out if your blog title will convert you can use this website to analyse it.